Business Website Structure: Must-Have Pages & Optional Extras
Which pages every company site needs — Home, About, Services, Contact, Blog — plus industry extras like booking, catalog, and checkout.
A business website is a system of pages guiding visitors from curiosity → trust → action.
Core pages (most businesses)
- Home — who you are, what you do, primary CTA in 5 seconds
- About — story, team, credentials, real photos
- Services / Products — benefits, not feature dumps
- Contact — form, phone, Zalo, address, map, hours
- Blog — SEO + authority (TechPartner blog)
Navigation rules
- 5–7 top-level items max
- One primary CTA (e.g. “Free consultation”)
- Mobile-first menu + sticky call button
- Footer repeats key links
Extra pages by goal
| Goal | Add |
|---|---|
| E-commerce | Catalog · PDP · Cart · Checkout |
| Booking (spa, clinic) | Services · Calendar · Confirmation |
| Real estate / autos | Filters · Gallery · Viewing form |
| Travel / homestay | Tours · Rooms · Combos · Reviews |
TechPartner offers 60+ templates across 32 industries at /mau-web.
IA rule of thumb
No more than 3 clicks from Home to your main conversion (buy, book, call).
Pair structure with local SEO and our A–Z checklist.
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