Part 2 / 5
Advanced SEO (2/5): On-page SEO & Content Strategy
Part 2: keyword research, title tags, headings, internal linking, content pillars, and E-E-A-T for Vietnamese business websites.
Advanced SEO & Web Analytics Series — Part 2/5
← Part 1 · Part 3 · Part 4 · Part 5
Once technical SEO (Part 1) is solid, on-page SEO optimizes each page to rank for the right keywords and keep users engaged.
Search intent
| Intent | Example | Page type |
|---|---|---|
| Informational | "what is SEO" | Blog, guide |
| Commercial | "software company Thanh Hoa" | Services |
| Transactional | "get a quote" | Landing, form |
Wrong intent = no rankings, regardless of word count.
Keyword research
- Map customer journey: problem → solution → purchase
- Group head / body / long-tail terms
- Use Search Console queries, Google Suggest, Ahrefs/Semrush
On-page checklist
- Title (≤60 chars) — primary keyword near start
- Meta description (≤155 chars) — CTA, benefits
- One H1 per page
- H2/H3 outline with natural keyword variants
- URL slug — short, descriptive
- Alt text on images
- 3–5 internal links per article
Content pillar & cluster
Pillar: "Business SEO in Thanh Hoa"
├── Core Web Vitals
├── Local SEO / GBP
├── Advanced SEO series (5 parts)
└── CTA optimization
Link pillars ↔ clusters bidirectionally.
E-E-A-T
- Experience — real demos, case studies
- Expertise — depth, technical accuracy
- Authoritativeness — backlinks, mentions
- Trust — HTTPS, contact info, reviews
Common mistakes
- Keyword cannibalization
- Thin content
- Duplicate titles
- Orphan pages with no internal links
Next: Part 3 — Off-page & Local SEO · Contact
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