Advanced SEO (2/5): On-page SEO & Content Strategy

Advanced SEO & Web Analytics Series — Part 2/5
← Part 1 · Part 3 · Part 4 · Part 5

Once technical SEO (Part 1) is solid, on-page SEO optimizes each page to rank for the right keywords and keep users engaged.

Search intent

Intent	Example	Page type
Informational	"what is SEO"	Blog, guide
Commercial	"software company Thanh Hoa"	Services
Transactional	"get a quote"	Landing, form

Wrong intent = no rankings, regardless of word count.

Keyword research

1. Map customer journey: problem → solution → purchase
2. Group head / body / long-tail terms
3. Use Search Console queries, Google Suggest, Ahrefs/Semrush

On-page checklist

• Title (≤60 chars) — primary keyword near start
• Meta description (≤155 chars) — CTA, benefits
• One H1 per page
• H2/H3 outline with natural keyword variants
• URL slug — short, descriptive
• Alt text on images
• 3–5 internal links per article

Content pillar & cluster

Pillar: "Business SEO in Thanh Hoa"
  ├── Core Web Vitals
  ├── Local SEO / GBP
  ├── Advanced SEO series (5 parts)
  └── CTA optimization

Link pillars ↔ clusters bidirectionally.

E-E-A-T

• Experience — real demos, case studies
• Expertise — depth, technical accuracy
• Authoritativeness — backlinks, mentions
• Trust — HTTPS, contact info, reviews

Common mistakes

• Keyword cannibalization
• Thin content
• Duplicate titles
• Orphan pages with no internal links

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Next: Part 3 — Off-page & Local SEO · Contact