Part 3 / 5
Advanced SEO (3/5): Off-page SEO, Backlinks & Local SEO
Part 3: quality backlinks, Google Business Profile, NAP consistency, local citations, and local search for Vietnamese businesses.
Advanced SEO & Web Analytics Series — Part 3/5
← Part 2 · Part 4 · Part 5
Great on-page work still struggles without external trust signals. Off-page SEO and Local SEO matter especially for businesses with real addresses in Thanh Hoa and Hanoi.
Off-page signals
- Backlinks
- Brand mentions
- Reviews
- Local citations
White-hat link building
| Strategy | Action |
|---|---|
| Guest posts | Industry blogs |
| Digital PR | Press, podcasts |
| Case studies | Client links back |
| Resource pages | Checklists/tools others cite |
| Partners | Supplier, association links |
Avoid paid link farms and PBNs — penalty risk.
Local SEO essentials
Google Business Profile
- Accurate name, category, NAP
- Hours, photos, weekly posts
- Respond to all reviews
NAP consistency
Same name, address, phone on website, GBP, Facebook, directories.
Local content
- Service + city pages
- Local blog posts: tech companies Thanh Hoa
- LocalBusiness schema
90-day SME plan
Month 1: Complete GBP + 5 reviews · 2 local posts · NAP audit
Month 2: Partner/guest link · 2 pillar articles
Month 3: Case study · GSC ranking review · CRO on top pages
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