Advanced SEO (3/5): Off-page SEO, Backlinks & Local SEO
Part 3: quality backlinks, Google Business Profile, NAP consistency, local citations, and local search for Vietnamese businesses.
· 2 min read
Advanced SEO & Web Behavior Analytics · Part 3/5▼
Table of contents▼
Advanced SEO & Web Analytics Series — Part 3/5
← Part 2 · Part 4 · Part 5
Great on-page work still struggles without external trust signals. Off-page SEO and Local SEO matter especially for businesses with real addresses in Thanh Hoa and Hanoi.
Off-page signals
- Backlinks
- Brand mentions
- Reviews
- Local citations
White-hat link building
| Strategy | Action |
|---|---|
| Guest posts | Industry blogs |
| Digital PR | Press, podcasts |
| Case studies | Client links back |
| Resource pages | Checklists/tools others cite |
| Partners | Supplier, association links |
Avoid paid link farms and PBNs — penalty risk.
Local SEO essentials
Google Business Profile
- Accurate name, category, NAP
- Hours, photos, weekly posts
- Respond to all reviews
NAP consistency
Same name, address, phone on website, GBP, Facebook, directories.
Local content
- Service + city pages
- Local blog posts: tech companies Thanh Hoa
- LocalBusiness schema
90-day SME plan
Month 1: Complete GBP + 5 reviews · 2 local posts · NAP audit
Month 2: Partner/guest link · 2 pillar articles
Month 3: Case study · GSC ranking review · CRO on top pages
Frequently asked questions
What is off-page SEO?
Off-page SEO covers external signals: backlinks, brand mentions, reviews, and local signals like Google Business Profile.
Are backlinks still important?
Yes. Quality beats quantity — one editorial link from a trusted site outweighs hundreds of spam links.
Continue reading
Advanced SEO (2/5): On-page SEO & Content Strategy
Part 2: keyword research, title tags, headings, internal linking, content pillars, and E-E-A-T for Vietnamese business websites.
Read more →Advanced SEO (4/5): GA4 & Google Search Console Setup
Part 4: install Google Analytics 4 and Search Console, submit sitemaps, link properties, and read organic traffic and query reports.
Read more →Advanced SEO (1/5): Technical SEO — Crawl, Index & Performance
Part 1 of TechPartner's advanced SEO series: robots.txt, sitemaps, HTTPS, Core Web Vitals, structured data, and a technical SEO checklist for business websites.
Read more →Does your startup need a tech partner?
Free chat about MVP, timeline, and the right profit-sharing approach.