Part 4 / 5
Advanced SEO (4/5): GA4 & Google Search Console Setup
Part 4: install Google Analytics 4 and Search Console, submit sitemaps, link properties, and read organic traffic and query reports.
Advanced SEO & Web Analytics Series — Part 4/5
← Part 3 · Part 5 — Behavior & CRO
SEO requires continuous measurement. Two free must-haves: GA4 and Google Search Console. Part 4 covers setup; Part 5 covers behavior analysis and conversions.
Why both tools?
| Question | Tool |
|---|---|
| What keywords drive impressions? | Search Console |
| Which pages are indexed? | Search Console |
| How many visitors? | GA4 |
| What do they do on site? | GA4 |
| Form submits / calls? | GA4 events |
Search Console setup
- Add property (domain or URL prefix)
- Verify via DNS TXT or HTML meta tag
- Submit
sitemap.xml - Monitor Performance, Pages, Core Web Vitals, Links
Tip: Sort queries by high impressions + low CTR → improve titles/meta.
GA4 setup
- Create GA4 property (timezone Vietnam, VND)
- Add web data stream
- Install
G-XXXXXXXXvia gtag or@next/third-parties/google - Enable enhanced measurement
- Link Search Console in Admin
Key reports
GSC: Performance, Pages, CWV
GA4: Traffic acquisition, Pages & screens, Events, Conversions
UTM for campaigns
?utm_source=facebook&utm_medium=social&utm_campaign=seo-series
Monthly SEO dashboard
| Metric | Source |
|---|---|
| Organic clicks | GSC |
| Avg position top keywords | GSC |
| Indexed pages | GSC |
| Organic sessions | GA4 |
| Conversions | GA4 |
Next: Part 5 — Behavior analysis & conversion optimization
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