Beginner SEO Course (3/4): Optimize Your Website for Search

Beginner SEO Course — Part 3/4 (~8 min)
← Part 2 · Part 4
Advanced: On-page deep dive — Part 2

Google found your site. Part 3: make pages clear, useful, and rank-worthy — on-page SEO you can do in Wix or WordPress without coding.

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Golden rule

Write for people first; structure for Google second.

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Title & meta description

• Title: ~50–60 chars, unique per page, main keyword + brand/location
• Meta description: ~150 chars, benefit + call to action (affects CTR, not direct ranking)

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Headings

• One H1 per page (main topic)
• H2 for major sections, H3 for details
• Logical hierarchy — do not skip levels for styling

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URLs, images, content

• URLs: short, readable slugs (/services/logo-design)
• Images: descriptive alt text + compressed files
• Content: answer real customer questions; service pages ≥ 300–500 words; guides often ≥ 800 words
• Internal links: connect related pages with descriptive anchor text

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Mobile & speed

Most searches are mobile. Google uses mobile-first indexing.

Check with PageSpeed Insights. Fix images first, then remove heavy widgets.

Details: Core Web Vitals.

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Per-page checklist

• Unique title with keyword
• Meta description
• One clear H1
• Alt text on images
• 2+ internal links
• Readable on mobile
• PageSpeed Mobile ≥ 50 (≥ 80 is better)

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Next: Part 4 — Measure performance on Google